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Daniel Bryant, who founded Sheridan Road Financial, a $24 billion registered investment advisor sold to Hub International in 2019, has launched Bryant Capital Group, a strategic advisory and consulting firm focused on mid-market companies in the financial services segment.
Bryant will continue in his current role as an operating partner at The Vistria Group, the private equity firm that backs The Mather Group. He will use his own experience founding Sheridan, scaling and then exiting it to help other CEOs in financial services. Bryant said he was already doing a lot of the consulting work for about a dozen clients, but he’s now bringing a more formal offering to the market.
He has built a team of experts to do so, including Shlomo Benartzi, a behavioral economist; Peter Braxton, vice president of investor relations at Lincoln Liberty Capital; Tom Gladden, co-founder of Fairway Capital Management, institutional investment management firm; Julie Hoffmann, Founder and CEO of JH Philanthropy; Keith Koeneman, managing partner at Kingsman Capital, a Chicago-based firm that provides M&A, financial advisory, and strategic consulting services to middle-market, family-owned and entrepreneurial businesses; Jonathan Reinsdorf, president of FroogaliT, LLC, a global mobile payments company and security house; and Tom Volini, vice chair of Colliers, the professional services and investment management company focused on real estate.
“Bryant Capital Group was created to be an advisory, consultative firm to a handful of different types of businesses—private equity firms, large alternative private market asset managers, family offices, family-run businesses, and businesses that really rely on technology to grow and enhance outcomes, whatever that may be,” he said.
For example, his firm works with a number of very large alternative asset managers to help them develop a strategy for bringing their products downstream.
“We have the ability to think objectively and talk to these firms and say, ‘We know what the entire market is doing. We know what the very largest asset managers are doing, and we know what the small, emerging market managers are doing,’” he said.
Bryant Capital Group works with family offices that are looking to diversify their investments away from the family business.
“There’s a massive proliferation and explosion in the number of family offices, but what nobody talks about is how they set up, what’s the strategy, what should they invest in,” he said.
Bryant’s firm won’t provide capital to these companies, but it will connect businesses with capital sources and prepare them for a transaction.
“There’s just such a void in the market. There are very few operators that can consult to CEOs,” he said. “There’s a lot of groupthink inside a company, and they sometimes have blinders on.”
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