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Merchant Investment Management, a New York-based private partnership that provides growth capital and other support to independent financial services firms, is bringing family office services to the advisory firms in its network via an investment stake.
Merchant has taken a minority stake in Emerge Business Management, a business management, financial planning, and business consulting company in Encino, Calif. The partnership will give Merchant partner firms access to Emerge’s family office services, including personal CFO services for ultra-high-net-worth clients.
“Our clients benefit most when investment management is fully aligned with the broader context of their lives, values and long-term goals,” said Patrick Bowen, president of One Capital Management, one of Merchant’s partner firms. “The addition of Emerge to Merchant’s ecosystem creates a powerful framework where advanced planning, disciplined investment management and day-to-day family office services work together seamlessly to support families across generations.”
Emerge was founded in 2013 by CEO Aaron Judovits, focusing on professionals in the entertainment industry. Today, the firm serves clients across various industries.
“Just as important as what we do is what we don’t do,” Judovits said in a statement. “We don’t manage assets, and we are not insurance providers or tax or estate attorneys. Instead, we work alongside our clients and their trusted advisors, coordinating among specialists and bringing discipline to execute across complex financial lives. Our clients rely on Emerge as a personal CFO to help navigate generational transitions and growth, and our partnership with Merchant strengthens our ability to pair top-tier investment management with hands-on execution and long-term strategic support.”
This deal is part of Merchant’s broader strategy to invest in wealth management-adjacent services such as trust, tax and accounting to offer those partnered services to its advisor network.
Last July, it also took a stake in a business valuation services firm that it said could provide services to RIAs’ business-owning clients. Earlier last year, Merchant-backed Fin.Link, a platform for wealth managers, announced it was working with investment bank Republic Capital Group to offer advisors valuations of their practices.
In March, the parent company of Emigrant Partners, which also takes minority stakes in RIA firms, announced the launch of a family office division, seeded by its acquisition of Fortis Management Group, a Boston-area family office services provider.
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