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Mercer Global Advisors, a Denver-based registered investment advisor with approximately $92 billion in client assets, closed on two acquisitions at the end of 2025, capping the firm’s most active acquisition year to date.
Mercer has acquired Long Run Wealth Advisors, a Lake Placid, N.Y.-based firm with about $640 million in assets under management, expanding its footprint in upstate New York. Long Run includes a seven-person team, led by principals Kevin Brady and Lynn Magnus.
“Joining Mercer Advisors gives Long Run access to an expanded suite of centralized resources, including advanced estate and tax planning, institutional-grade investment management, family office services and a dedicated alternatives platform,” Brady said in a statement. “The partnership also enhances professional development opportunities for the firm’s next-generation leaders, while establishing a clear continuity plan for clients.”
Mercer also purchased Poterack Capital Advisory, a virtual wealth management firm with a local presence in Jackson, Wyo. The firm, which manages about $265 million in assets, was founded in 2001 by CEO Ryan Poterack. It serves clients virtually in over 30 states.
Poterack is joined by Alec Quaid, wealth manager, and Anna Hopkins, relationship manager.
“Partnering with Mercer Advisors allows me to offload various aspects of running the business and maintain a laser focus on clients, positioning our firm for meaningful, long-term growth,” Poterack said in a statement.
Marshberry advised Long Run in the deal, while Poterack used Tyson Pettit, president and founder of the Iron River Group, as its advisor.
The two transactions marked Mercer’s 17th and 18th closed deals of 2025. During the year, the firm added $10 billion in assets through acquisitions.
The RIA is majority-owned by Oak Hill Capital, Genstar Capital, Altas Partners and GIC, a global institutional investor.
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