Wealthspire Adds $1.9B Firm to Institutional Advisory Business


Wealthspire, the recently aggregated registered investment advisory with more than $580 billion in client assets across wealth and retirement, has acquired Axia Advisory through its Fiducient Advisors business.

Axia is an Indianapolis-based retirement plan consulting and investment advisory firm with $1.9 billion in assets under management and advisement run by a team of four, according to its website. The deal further bolsters Wealthspire’s already large institutional advice presence, bringing in both more plan sponsors and participants, as well as Axia’s employee education services.

The move is one of the first for Wealthspire’s institutional division under the leadership of Chief Revenue Officer and President Mike Goss. Goss took the role last year shortly after Madison Dearborn Partners acquired Wealthspire, Fiducient, Newport Private Wealth, and Ground Control from global insurance brokerage Aon. The combined entities now operate under the Wealthspire brand name, with Fiducient’s institutional business this year transitioning fully into Wealthspire Institutional, and its private client business moving into Wealthspire Private Client, according to a spokesperson.

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“This reflects the broader strategy to unify the platform across wealth, institutional, retirement, and business management under a single brand while still preserving the specialized focus of each business line,” the spokesperson wrote via email.

Axia Advisory was founded in 1992 by Keith Shadrick, who was also the firm’s majority owner, according to its most recent Form ADV. The firm works in institutional retirement plan design, fee analysis, QDIA consulting, employee education, provider oversight, investment selection, and fiduciary governance. It also does investment consulting, discretionary investment management, and private wealth portfolio management.

“Keith and the Axia Advisory team have built a highly respected practice rooted in deep client relationships and fiduciary excellence,” Goss said in a statement. “Their experience serving retirement plan sponsors and participants, along with private wealth capabilities, makes them a strong cultural and strategic fit for our platform.”

Axia Advisory will continue operating from its Indianapolis office, adding to Wealthspire’s over 40 offices in the U.S. 





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