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SEIA’s Matrisian: Scaling Your Firm Requires Enterprise Mindset


Matt Matrisian, president at Signature Estate & Investment Advisors, explains why growth and scaling require advisors to shift from an entrepreneurial owner mentality to an enterprise-focused leadership mindset that guides strategy, operations and process design. 

Matrisian describes a “healthy tension” that can facilitate growth. Businesses need scalable back-office infrastructure—data, compliance, client experience support and centralized planning, advanced planning and tax services—and nimble front-office teams to avoid over-engineering (a culprit in dampening entrepreneurship). 

  • The interview also explores common delays driven by fear, for example: 

  • Postponing decisions on access to capital

  • Building a capable executive leadership team

  • Establishing an ownership structure that can offer equity to advisors and internal leaders earlier rather than later. 

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Related:Why RIA Growth Is Hard: Capacity, Scalable Personalization and the Challenges of the Home Office Role





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