AssetMark Launches Private Market Options
Concord, Calif.-based AssetMark formerly launched private market investment options, including strategies from Apollo, Carlyle, KKR and StepStone Group, formalizing a move it announced earlier this year.
The four semi-liquid funds—Apollo Diversified Credit, Carlyle Tactical Private Credit, KKR Real Estate Select Trust and StepStone Private Infrastructure Fund—are integrated into AssetMark’s UMA technology at an investment minimum of $10,000. Advisors can opt for goals-based strategies across growth, income and preservation that combine the funds in different ways. Alternatively, advisors can access professionally managed, total portfolio solutions through GPS Select Access and Savos Personal Portfolios Access, starting at a minimum of $250,000.
“AssetMark’s expansion into private markets is a natural evolution of our strategic growth platform,” AssetMark Group CEO and Chairman Lou Maiuri said in a statement. “By bringing together the expertise of Apollo, Carlyle, KKR and StepStone Group within our unified investment ecosystem, we’re equipping advisors with an ‘easy button’ to help clients pursue new sources of returns and diversification–reflecting the changing landscape of wealth management and the opportunities ahead.”
“AssetMark’s expansion into private markets offerings is perfectly aligned with its mission to empower advisors with the most sophisticated investment solutions,” said Collin Roche, co-CEO and managing director at GTCR, a leading private equity firm and the investor in AssetMark, in a statement. “By bringing together leading alternative asset managers and innovative fund structures, AssetMark is helping advisors to build more resilient portfolios and deliver differentiated value to their clients.”
In October, it also agreed to acquire Efficient Advisors, an asset management platform for registered investment advisors, from the Fiduciary Services Group.
Earlier this year, AssetMark also appointed Phill Rogerson as senior vice president and head of the RIA channel, a newly created position. He had previously worked at Envestnet in a similar role for six years.
The firm, which went private in 2024, acquired Morningstar Wealth’s TAMP assets last year. This transaction brought approximately $12 billion of assets to the platform.
AssetMark’s platform serves over 10,500 financial advisors and over 318,000 investor households. As of Sept. 30, 2025, the firm had over $158 billion in platform assets.