bQuest Launches Organic Growth Tool for Advisors on Aging
Denver-based financial technology firm bQuest, a platform built to help advisors give clients vetted aging care-related services, has launched a new organic growth engine for advisors to harness its own aging-related content, as well as the topic of aging and longevity itself.
The firm announced that its platform now includes Advisor Accelerator, a turnkey marketing and content program that offers prospective clients guidance on aging-related needs. CEO and co-founder Lauren Clough said the firm created the program partly because many advisors struggle to stand out in their lead-generation and prospecting messages.
“This topic of aging and end of life is certainly relevant to people, but also relevant to their advisor, as many of these care needs have significant financial implications,” she said. “When you think about advisors wanting to be problem solvers in their clients’ lives, and prospects’ lives … longevity issues are really personal and emotional topics that families are looking for guidance on and a lifeline in terms of the financial implications.”
Clough launched bQuest in May of last year as a platform for advisors with a network of about 200 aging-related providers across 20 categories, including senior living experts, in-home caregivers, elder law attorneys and hospice professionals. In November, it received seed funding from First Rate Ventures, and in February, it announced it had added generative AI search to assist and streamline an advisor’s search for client services, using conversational prompts.
Prices for bQuest vary, but advisor access costs about $1,500 per advisor annually, with new lead generation as an add-on at no additional fee. bQuest’s clients include around 100 advisors across smaller practices and large RIAs, which are “adding licenses regularly,” Clough said.
The firm’s Advisor Accelerator includes ready-to-use email sequences, social media posts, education resources, curated webinar content and campaign timelines and instructions.
The program leverages all the content and resources already built into bQuest, which Clough said can give advisors a leg up amid the general noise of financial-focused marketing.
“Organic growth has slowed, so firms are looking for ways to grab prospects’ attention in a differentiated and authentic way that can be hard at times in this digital world that we live in,” she said. “We’ve heard from many of our existing wealth management partners that they are delivering a lot of content, at times education, but not always topics that are top of mind or what might feel relevant to some of their clients or to prospects.”