ETF Growth Mirrors Sports Card Boom Says AAM Expert
From Lake Tahoe, Zephyr market strategist Ryan Nauman welcomes back Lance McGray, Managing Director and Head of ETF Product at Advisors Asset Management (AAM), to compare today’s booming ETF landscape with the exploding sports card market. They discuss record ETF growth, lower barriers to entry, and how an influx of new and exotic products can create “noise” for investors—much like chasing rare pulls in hobby boxes. McGray emphasizes discipline, due diligence, and focusing on strategies with longevity, including ways to evaluate active ETFs with limited live track records through conversions or composites. The conversation also covers how marketing drives attention, why relationships and education matter, and AAM’s focus on income generation, dividend sustainability, and avoiding dividend cutters using free cash flow as a key lens.
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Learn more about Advisors Asset Management here.
00:00 Welcome and Setup
01:28 Meet Lance McGray
02:28 Lance Background and AAM
05:21 Sports and Investing Converge
06:32 ETFs vs Sports Cards
10:57 Noise and Gambling Risks
12:01 Discipline and Game Plan
13:45 Spotting ETF Longevity
14:53 Active ETFs and Track Records
20:32 Singles Doubles Approach
24:37 Marketing Hype and Relationships
30:50 Long Term Qualities Income Focus
35:06 Favorite Cards and Wrap Up
36:45 Where to Learn More
37:21 Final Thanks and Outro