Freedom Dumlao Named Chief AI Officer at Vestmark
Vestmark, a provider of wealth management technology and services with over $2 trillion in assets on its platform and 5 million investor accounts, has named Freedom Dumlao as its chief artificial intelligence officer.
Dumlao, who will also continue as chief technology officer, will lead Vestmark’s AI strategy as part of the executive leadership team.
His expanded role includes overseeing the integration of AI capabilities across the platform to enhance portfolio management, trading, compliance and tax-aware investment processes.
As chief AI officer, Dumlao will guide efforts to unify compliance oversight, optimization and automation into a single operating model. The company said these initiatives aim to help advisory firms scale efficiently while maintaining transparency and fiduciary standards.
AI is evolving at an unprecedented pace, and many advisory firms and third-party providers are now struggling with how best or whether to begin using agentic AI in their operations, which is something Dumlao has been discussing frequently in posts himself on LinkedIn and elsewhere.
“The challenge with agentic AI is that it requires a level of precision most organizations aren’t used to,” he wrote in an email.
“You have to be explicit about what the agent can decide on its own and where a human needs to step in,” he wrote.
That discipline, he said, is new for many teams, and getting it right takes iteration, but the companies that figure it out will operate at a faster pace than those that do not.
“That’s the challenge I’m excited to take on in this new role as Vestmark continues to integrate AI across its platform, helping wealth managers make better decisions while maintaining the transparency and control their clients expect,” he wrote.
In a prepared statement, Vestmark CEO Karl Roessner noted that Dumlao has been instrumental in responsibly integrating AI into the company’s operations.
“This appointment reflects both his leadership and our long-term commitment to embedding intelligence across the platform to better serve our clients,” Roessner said.
According to the firm, Vestmark supports six of the 10 largest managed account platforms in the industry and provides technology to more than 72,000 financial advisors. The company’s model marketplace features over 1,200 investment strategies from more than 225 asset managers.
Companies across almost every industry are increasingly hiring chief artificial intelligence officers as AI becomes more integrated with existing technology stacks or replaces them, and the wealth management industry is following suit, with firms such as AllianceBernstein, Raymond James, LPL Financial, TIAA and the advisory consultancy Invent.us making such hires.